BINGO Blitz

2012-2013 | Buffalo Studios | Caesars Interactive | Facebook | iOS | Android | Kindle | Social game

BINGO Blitz is the genre-leading bingo game, with 5 million monthly active users across Facebook, iOS, Android and Kindle.

Initially – for about the first 6 months after joining Buffalo Studios – I lead both the Creative and Product on this project.

During this period the company has doubled revenue, has gone through an acquisition by casino giant Caesars Interactive Entertainment, a leadership transition, and a product migration to an all-new, Flash / AIR based technology platform that allowed us to deploy to multiple platforms using a single, common code-base.

Subsequently I lead the Creative team, overseeing content creation and other strategic initiatives.
I delivered several of the best-performing content releases in the game’s history, including a series of Elvis-themed BINGO rooms.

The collaboration with Elvis Presley Enterprises was particularly interesting, as it required a somewhat novel take on how the content was made (due to extra approval requirements, a much more involved creative process for the voice-over and music, more reference-based art direction, new features and marketing materials, etc.)
We even got to visit Graceland, which yielded one of the funnest set of travel photos I have ever taken, even though I was merely trying to capture as much reference as possible.

Apart from all that, in this particular case I unfortunately have to refrain from providing the usual candid, behind-the-scenes look into the nitty-gritty details of the project, due to certain contractual obligations.

Instead, please enjoy this sample gallery of material that I designed / produced / art-directed, and was ultimately brought into existence by the fantastic art team.

…and a promotional video of the first batch of Elvis content: